Psychographic Profile

Female Web users continue to outnumber male Web users!

U.S. women aged 18 to 54 are the heaviest users of SheKnows, and represent 33.8 percent of the site's unique visitors, according to comScore.com.

• Of unique visitors to SheKnows, 31.4 percent have a household income of $40,000 to $59,000 annually;
• Of unique visitors to SheKnows, 28 percent have a household income of $100,000 or more annually;
• 11.2 percent earn an annual household income of $60,000 to $74,999;
• 16.9 percent earn an annual household income of household income of $75,000 to $99,999;
•  87.1 percent of SheKnows users earn annual wages far over the national median income, which, according to the of U.S. Census Bureau, is $36,000 annually.

Moms love SheKnows!

ComScore reports show that SheKnows users are women who have children. Moms make up 58 percent of total unique visitors to the site.

SheKnows reaches women from every corner of the United States!  

• The largest reach of the site's unique visitors, 20.3 percent, reside in the Mid Atlantic;
• 15.8 percent of unique visitors to SheKnows reside in East North Central;
• 15.5 percent of unique visitors to SheKnows reside in South Atlantic;
• 11.8 percent of unique visitors to SheKnows reside in Pacific;
•  9.6 percent of unique visitors to SheKnows reside in West North Central;
•  9.3 percent of unique visitors to SheKnows reside in  West South Central;
•  7.8 percent of unique visitors to SheKnows reside in New England;
•  6.2 percent of unique visitors to SheKnows reside in Mountain;
•  3.6 percent of unique visitors to SheKnows reside in East South Central;

Women Web-user numbers are surpassing the men's!

This year, an estimated 66.2 percent of U.S. females ages 3 and older will use the Internet at least once a month, compared to 64.2 percent of males.

By 2011, 72.1 percent of females are expected to be regular Web users compared to 69.3 percent of males.

The number of Internet users aged 55 and older is also increasing! According to information from a Burst Media survey, 60.7 percent of surveyed users 55 and older say they use the Internet more now than a year ago, while 65.5 percent say they are visiting more sites.

The Burst Media survey also showed that 56.3 percent of users 55 and older use the Internet for gathering information for personal needs; 53.6 percent use the Web for researching product information.

Specific to SheKnows, nearly 65 percent of female unique visitors to the site are aged 25 to 64. Females aged 45 to 54 make up 23 percent of total unique visitor social networking, 48.8 percent use the Web for sports and weather information; 43.0 percent use theitors to SheKnows. 

SheKnows is for women, and was designed with their wants, needs and desires in mind. SheKnows.com's ultimate goals: To provide visitors with a quality experience, giving them all they're looking for — and more.

Be a part of this experience! Contact a SheKnows sales representative now.

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