| iMedia Connection: Latest News
Coke brings augmented reality to the mainstream
Marketers and tech-geeks alike have been buzzing about the potential of augmented reality, but the emerging technology has yet to make big cultural splash...
MySpace sucks blood with homepage takeover
Visitor's to MySpace's homepage this weekend will be greeted by several pale, frail faces and a howling hairy beast...
Microsoft offers Nielsen metrics for in-game ads
This summer, Microsoft unveiled the "1 vs...
iMedia Connection: Industry Issues
Show Your Salespeople the Money
Stephen-Bradford's business developer gives advice on compensating interactive salespeople.
Profile of the Career Site Audience
eMarketer looks at the growth in internet job postings, top occupations advertised, and the household incomes of those who visit these sites.
Major Online Job Hunting Sites
eMarketer reports that CareerBuilder and Monster see the most traffic in the job site category, but other smaller niche sites also get traffic.
iMedia Connection: Research & Metrics
The click is dead; long live the click
Is digital's subordination to traditional a matter of misaligned metrics, or is it just a diversion from a focus on the bigger problem?
How to overhaul online brand measurement
Marketers serving bogus data stand to tarnish the reputation of online advertising. Avoid that trap by using these approaches.
The growing importance of consumer data
It's easier than ever to understand which half of your advertising is being wasted, provided you have the right information. Find out how to use your data to avoid waste and lift campaign performance.
Adweek - Breaking News
Social Media Users Really Are More Social
Facebook friendships may improve real friendships, according to new research. Findings released in a Euro RSCG-commissioned white paper yesterday stated that 27.6 percent of American social media users said that their offline relationships are actually benefiting from online interaction via social media. The study revealed that social media tools now play a key role in keeping consumers connected.
Digital Billboards Safe, Another Study Says
In case critics didn’t notice the first two studies maintaining that digital billboards are “safety neutral,” a third survey was released this week. Conducted by Tantala Associates, this study is the largest survey of digital-billboard traffic safety yet conducted. Tantala analyzed eight years of traffic accident data -- more than 60,000 accident reports from the Ohio Department of Transportation -- for the same seven digital billboards it examined in a 2007 study.
Vote for Decade's Best Ads, Agencies and More
The editors at AdweekMedia will select the best marketing, media and agency performances from 2000 to 2009. And we want your picks, too.
AdWeek - Interactive News
Pew Research - Internet Revolution
Pew Internet -- Technology and Media Use Feed
Advertising Age -- Digital
How Technological Illiteracy Will Cost Creatives Their Jobs
Creativity and Technology debuted across the Atlantic on Thursday at London's Saatchi Gallery. The event brought together designers, creatives and technologists from agencies like Organic and Crispin Porter & Bogusky to discuss work ranging from Fiat Eco: Drive to Poke London's Baker Tweet, as well as technology's increasing importance in creative departments.
A DigitalNext Challenge: What's Your Favorite Consumer Mobile Application?
I'd like to hear your nominations for the best mobile applications that empower consumers. I'm not talking about quick-hit mobile campaigns. I mean real applications that are of long-term value to consumers and create loyalty by surrounding people with information.
AOL to Cut 2,500 Employees Through Buyouts, Layoffs
NEW YORK (AdAge.com) -- AOL will cut 2,500 employees, or about a third of its work force, as it looks to slim down costs on the eve of its spinoff from Time Warner. Initially, the cuts won't be targeted and will come from volunteer buyouts across the company, including sales, communications, maps, technology and the ad network.
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